Module 1: Introduction to Data Visualization and Looker Studio
- What is Data Visualization?
- The Importance of Data-Driven decision-making
- Overview of Looker Studio (formerly Google Data Studio)
- Setting Up Your Looker Studio Account
Module 2: Understanding the Looker Studio Interface
- Navigating the Looker Studio Dashboard
- Overview of Key Features: Reports, Data Sources, and Components
- Customizing the Workspace for Your Needs
- Understanding Data Connectors & Sources
Module 3: Connecting Data to Looker Studio
- Introduction to Data Sources: Google Sheets, BigQuery, SQL, and More
- How to Connect Google Analytics, Google Ads, and YouTube to Looker Studio
- Managing and Editing Data Sources in Looker Studio
- Best Practices for Data Connection and Integration
Module 4: Creating Your First Report
- Starting with a Blank Report or Template
- Adding and Customizing Charts: Bar, Line, Pie, Tables, etc.
- Using Filters & Date Ranges for Dynamic Reports
- Inserting and Customizing Text, Images, and Widgets
Module 5: Data Visualization Best Practices
- Understanding the Principles of Data Visualization
- Choosing the Right Chart Types for Your Data
- Creating Interactive and Dynamic Dashboards
- Ensuring Data Clarity: Avoiding Common Pitfalls
Module 6: Advanced Looker Studio Features
- Creating Calculated Fields and Formulas
- Using Blending and Joining Data from Multiple Sources
- Customizing Data with Control Widgets (Dropdowns, Date Pickers)
- Embedding Reports on Websites and Sharing with Stakeholders
Module 7: Reporting and Collaboration in Looker Studio
- Setting Up Report Access and Permissions
- Sharing Reports with Stakeholders and Clients
- Real-Time Collaboration: Working with Teams on Looker Studio Reports
- Creating and Managing Scheduled Email Reports
Module 8: Data Analysis and Insights
- Using Data Filters and Segmentation for Deeper Insights
- Visualizing KPIs, Metrics, and Trends Effectively
- Enhancing Reporting with Google Analytics and Ads Integration
- Interpreting Data to Drive Business Strategy and Decision Making
Module 9: Customizing and Branding Reports
- Creating a Consistent Brand Design in Reports
- Adding Custom Logos, Fonts, and Color Schemes
- Personalizing Reports for Clients and Teams
- Using Templates for Faster Report Creation
Module 10: Hands-on Projects & Q&A
- Building a Full Dashboard for Business Performance Monitoring
- Integrating Google Sheets with Looker Studio for Real-Time Data Reporting
- Final Q&A: Troubleshooting and Best Practices
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